Kindle in Color

Designed at Amazon
My role: Creative Director

A surrealist and whimsical take on Amazon’s oldest product line, our team created a series of marketing materials that introduced the new color screen while celebrating Kindle’s core value - the ability to get lost in a book. I led a team of creatives from concept through production to develop stills, CGI, and video pieces that introduced the first Kindle with color, new kids devices, and our fastest Kindle yet. We leaned into the bright new device hardware, while balancing the soft clean hues of the new color screen. Pairing these images with strong copy that told a story and showcased color you just can’t put down.